Qualify Your Content Quantity With Quality
Content is king. You must have heard about this phrase repeatedly ever since Google—the topmost search engine existing—took over the World Wide Web. Even after arguing for hours that content definitely rides over search engine optimization (SEO), Google still preaches content creators to aim at making users happy rather than toying around its search algorithms.
Injecting Value in Your Content
The impression that content needs to hover around academic and factual ideas to possess a real value is vague, considering today’s changing browsing trends and user’s viewing expectations. It is more about enhancing the user’s experience by putting up something new and trendy on the table, no matter he has tasted the same delicacy before. To elaborate on this, your content could attract eyeballs if it is presented in a different, happier, or funnier way even if it’s a list of known facts. Political blogs and forums will give you the best idea about it. Having said that, shaping your information according to the needs of targeted users could probably stand as the best channel or niche to break into.
Marrying Content to Your Product
Thanks to Google for modifying its search algorithms and forcing a move away from content that is overstuffed with keywords and SEO-driven fillers. You could imagine how brands nakedly advertised their products using barefaced marketing slogans and “buy me” imbibed punch lines on social media and news reading platforms. Not to put down the importance of a traditional press release (PR), companies should get over boring “just” social media updates and dry-bones PRs to keep their websites or blogs running.
How does Technology Work with Your Content?
Net-A-Porter is the best example of how your content could work as a ‘salesperson’ compelling users to not just sit back and enjoy the read, but also chauffeuring them to your e-commerce page. Porter is the first interactive magazine which allows its readers to ‘shop as they read’. Sounds interesting, right?
Though it is focused on strong advertising, the helpful options put forth by the shoppable magazine conceal the whole idea of conventional marketing and promotes the brand naturally. Using the retailer’s mobile app, readers could directly land on individual brand’s online purchase page and put to cart the product they wish to buy. Besides, they could watch videos and browse third-party websites too to acquire more information. Net-A-Porter’s this orthodox print advertising strategy with a digital twist has showcased itself as a noticeable specimen of relevantly communicating with the audience.
GoPro has up to 1.7 M subscribers and proudly boasts as the 5th biggest brand on YouTube as per the statistics of The Touchstorm Video Index. With its breathtaking videos and hair-raising content, GoPro has been raising eyeballs without the actual need of frontline online advertising. The content effortlessly marries to its various products and comes out as an obvious fit. No trash! Videos displaying thrilling segments of skiing, snowboarding, waterboarding, flying (yes, flying) through Tianmen Cave, etc., and other highly engaging, unique, and entertaining content entices its many photography, sports, and adventure fans to naturally look over the advertised products and inartificially optimize the search engines.
Find, Aim, Shoot!
With a crowded and noisy market out there, it is impeccably needed of you to make your voice identifiable. How do you do that? Well, you read the subtitle! Research and search your audience, target what their eyes are craving for, and surprise them with a surprise attack of shareable and innovative content. Yes, give them something they would not shy away from sharing on Facebook, Twitter, and other social media verticals. If you understand this trick, content marketing is nothing to be panicked about.